Marketing on Pinterest

Pinterest gets the power of pictures working for you

Without a doubt, Pinterest is beautiful. But don’t let that pretty face fool you. Pinterest is also an effective marketing and brand awareness tool.

Any type of business can use the power of imagery to capture new business, engage existing customers and drive traffic to a website. Even if you don’t sell visually appealing products, you can find images that relate to the benefits of your products. If you can’t think of a way to use Pinterest to your advantage, you can bet your bottom dollar that we can.

In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined.

If you’ve never used Pinterest, trust us when we say it’s fun – huge fun. And you’ll be laughing all the way to the bank when it starts generating enquiries.

Pointers for using Pinterest effectively

  • Use your business name as your username
  • Plump up your profile by including a paragraph about yourself
  • Connect your Pinterest account to website and other social media activities (Facebook, LinkedIn, Twitter…)
  • Make sure your web address is visible, to encourage click-throughs
  • Give your boards interesting and engaging names. For example, if you sell life insurance call your board ‘Life’s worth protecting’ or something similar
  • Try to touch your audience’s emotions with the images you use
  • If you have lots of great images on your website, optimise them for Pinterest sharing
  • Add a Pinterest widget to your blog, so your recently pinned images show
  • Run a Pinterest competition for your customers – pick a theme related to your services or products and offer prizes for the best boards
  • Create a ‘brand story’ Pinterest board and create a link to it from your About Us page
  • The ideas go on and on…

Are you intrigued by the prospect of marketing with Pinterest? Do you need help to come up with a Pinterest plan-of-attack? Contact us today to master the power of Pinterest for your business.